Research & Development

Our Research & Development Team was organized to test all manufacturers equally to get a truly non-biased opinion about how equipment performs.

Our proprietary fitting software was designed to translate those findings and allow our fitters to identify the proper equipment for the player. Our in-house testing is done with the use of a Golf Laboratories Inc. robot, Trackman for ball flight and Foresight with HMT for measuring the club head data. All shafts are independently tested for torque, weight, balance point, frequency and profile. Heads are tested using a 9-point impact pattern.